Deborah Spector
Case Study
Customized Logistics Software
The Ask
ITS Logistics desired to replace their third party Transportation Management System with a tailor-made solution that addressed their specific business needs and workflows.
ITS also wanted their custom Transportation Management software to be responsive, user-centered, efficient and visually compelling.
Research
As a design-led and user-centered project, our team prioritized user research from the outset to ensure our design solutions were deeply aligned with user needs and expectations.
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I led a series of Journey Mapping workshops with a large number of cross-functional team members to gather pain points, needs and desires of actual users. At the end of the workshops, I worked with ITS to derive a list of prioritized projects and features.
Wireframes and Functional Requirements
I directed our creative team in leading a series of design sessions where we gathered detailed functional requirements for all features and created low and high-fidelity wireframes and prototypes.
Design and Prototype
I spearheaded the creative direction, crafting detailed visual designs and comprehensive annotations for seamless handoff to product owners and developers. Additionally, I developed interactive prototypes with animations to bring the design vision to life and facilitate user testing and feedback.
The Result
The customized solution for the Over the Road project significantly enhanced efficiency and reduced training needs. By prioritizing continuous user feedback and optimizing actual workflows, we ensured directly addressed real-world needs. The responsive design further improved accessibility across devices, leading to streamlined operations and a more intuitive user experience.
